Web Survey Bibliography
A key choice in the design of web surveys is whether to place the survey questions in a multitude of short pages or in long scrollable pages. There are advantages and disadvantages of each approach depending on the length, content, and complexity of the instrument. A few studies have experimentally examined the two designs, but these have been limited by small sample sizes, restricted evaluation criteria, and the types of instruments used, yielding inconclusive or contradictory findings. The often unrealistic assumption that all questions are relevant for all respondents (absence of a skip pattern) further limits the applicability of these results. These findings may have also been affected by time, as vast changes in the technology and web experience of respondents have occurred since then. In March 2003, we conducted a survey of over 21,000 undergraduate students at the University of Michigan. Ten percent of the 10,000 respondents were directed to the scrollable version of the survey, containing a single HTML form for each of the major sections. The balance were assigned to the paging version, in which questions were presented in small logical groupings to be visible on the screen without scrolling. The instrument contained over 100 questions, including topics that vary in sensitivity and desirability such as tobacco, alcohol, drugs, and sexual behavior. The survey also permitted comparison of the effect of skip patterns by implementing skip instructions and hyperlinks in the scrollable design, and also recorded time at the end of each of the five topical sections. A variety of process and outcome measures were used to explore differences between the two designs. We will present the results of these comprehensive analyses and address issues of the relative suitability of the alternative design approaches for different types of Web surveys.
Web survey bibliography (4086)
- Do print and Web surveys provide the same results?; 2004; Huang, H.-M.
- Will Web Surveys Ever Become Part of Mainstream Research?; 2004; Schonlau, M.
- Online or Not Online? A Comparison of Offline and Online Surveys Conducted in the Context of 2002 German...; 2004; Faas, T.
- Recruitment for online access panels; 2004; Goeritz, A.
- Does Voice Matter? An Interactive Voice Response (IVR) Experiment; 2004; Couper, M. P., Singer, E., Tourangeau, R.
- No calibration required. Expanding the use of on-line research for new initiatives; 2004; Rogers, G., Dierckx, J.-H.
- A Comparison of Objective Characteristics and User Perception of Web Sites; 2004; Lee, S.-J., Lee, W.-N., Kim, H., Stout, P. A.
- The Effect of Billboards within the Gaming Environment; 2004; Chaney, I. M., Lin, K.-H., Chaney, J.
- Pros and cons of paper and electronic surveys; 2004; Porter, S. R.
- The Influence of Incremental Increases in Token Cash Incentives on Mail Survey Response; 2004; Trussell, N., Lavrakas, P. J.
- The impact of material incentives on response quantity, response quality, sample composition, survey...; 2004; Goeritz, A.
- Spacing, Position, and Order: Interpretive Heuristics for Visual Features of Survey Questions; 2004; Tourangeau, R., Conrad, F. G., Couper, M. P.
- The Influence of Graphical and Symbolic Language Manipulations on Responses to Self-Administered Questions...; 2004; Christian, L. M., Dillman, D. A.
- Scientific LogAnalyzer: A Web-based tool for analyses of server log files in psychological research; 2004; Reips, U.-D., Stieger, S.
- Identifying and Reducing Response Burdens in Internet Business Surveys; 2004; Haraldsen, G.
- The Ethics of Conducting E-Mail Surveys; 2004; Krishnamurthy, S.
- Readings in Virtual Research Ethics: Issues and Controversies; 2004; Buchanan, E. A.
- Validity of Data and Representativeness of Sample in Internet Survey; 2004; Katz, B., Matsuo, Hi., McIntyre, K., Tomazic, T., Bosch, R.
- Digital Audio File Recording in CATI Instruments; 2004; White, E., Kraft, J., Taylor, W.
- Online Surveys-Does One Size Fit All; 2004; Coates, D.
- E-Mail Contacts: A Test of Complex Graphical Designs in Survey Research; 2004; Whitcomb, M. E., Porter, S. R.
- Impacts of the Use of E-Mail and the Internet on Personal Trip-Making Behavior; 2004; Tonn, B. E., Hemrick, A.
- How You Ask Counts: A Test of Internet-Related Components of Response Rates to a Web-Based Survey; 2004; Trouteaud, A. R.
- Changing from PAPI to CAPI: A Longitudinal Study Dealing with Mode-Effects in the German Socio-Economic...; 2004; Schraepler, J.-P., Schupp, J., Wagner, G. G
- Collecting Data on Ego-Centered Social Networks on the Web: Methodological Issues; 2004; Lozar Manfreda, K., Vehovar, V., Hlebec, V.
- Effects of Mode of Interview, and moderating variables on Erectile and Ejaculatory Function Measures; 2004; Catania, J. A., Rosen, R. J., Wood Johnson, R., Jacobs, S., Sallis, J., Shpilsky, A.
- On the Variability of Estimates Based on Propensity-score-weighted Data from Web Panels; 2004; Forsman, G., Danielsson, S., Isaksson, A.
- The Online Survey: Its Contributions and Potential Problems; 2004; McIntyre, K., Tomazic, T., Katz, B., Matsuo, Hi.
- Raising response rates: What works?; 2004; Porter, S. R.
- The Internet: Marketing Researcher's Panacea or Pandora's Box?; 2004; Gurney, P. M., Chambers, E., Grant, L., Shah, S., Sullivan, M. P.
- Reading in Virutal Research Ethics; 2004; Anonymous
- Picture This! Exploring Visual Effects in Web Surveys; 2004; Couper, M. P., Tourangeau, R., Kenyon, K.
- Developing automated e-survey and control tools: an application in industrial management; 2004; Scornavacca Jr., E., Becker, J. L., Barnes, S.
- Gathering faculty teaching evaluations by in-class and online surveys: their effects on response rates...; 2004; Dommeyer, C. J., Baum, P., Hanna, R. W., Chapman, K. S.
- Survey Mode Preferences of Business Respondents; 2004; Tarnai, J., Paxon, M. C.
- Using progress indicators in web surveys; 2004; Heerwegh, D.
- Web Survey Design: Paging vs. Scrolling; 2004; Peytchev, A., Crawford, S. D., McCabe, S. E., Conrad, F. G., Couper, M. P.
- Web surveys: Best practices; 2004; Umbach, P. D.
- Telephone presurveys, self-selection, and non-response bias to mail and Internet surveys in economic...; 2004; Hudson, D., Seah, L. H., Hite, D., Haab, T.
- Doing Survey Research On The Internet: Yes, Timing Does Matter; 2004; Faught, K. S., Whitten, D., Green Jr., K. W.
- Methods for Testing and Evaluating Survey Questions; 2004; Presser, S., Couper, M. P., Lessler, J. T., Martin, E., Martin, J., Rothgeb, J. M., Singer, E.
- Cutting Market Research Costs with On-Site Surveys; 2004; Dysart, J.
- Psychological Testing on the Internet: New Problems, Old Issues; 2004; Naglieri, J. A., Drasgow, F., Schmit, M., Handler, L., Prifitera, A., Margolis, A., Velasquez, R.
- Web Surveys For the Enterprise; 2004; King, N.
- Using the Online Medium for Discursive Research About People With Disabilities; 2004; Bowker, N., Tuffin, K.
- Classifying and Coding Online Actions.; 2004; Hargittai, E.
- Paper and pencil or online? Methodological Experiences from an employee survey; 2004; Poetschke, M.
- Employee surveys via Internet or paper? The influence of administration mode, anonymity, voluntariness...; 2004; Reips, U.-D., Franek, L.
- Online Experiments in Commercial Market Research; 2004; Nordmeyer, C.-F., Geissler, H., Donath, T.
- Salutation, Power and behaviour in on-line panels; 2004; Joinson, A. N., Reips, U.-D.